As ethical fashion promises to be the next big thing, the BBC has today launched Thread – a new online magazine for fashion conscious people who care about where their clothes come from.
New research conducted for Thread among 16 to 30-year-olds suggests that ethical fashion is no longer a fringe movement; almost one in three (31%) intends to buy more ethical fashion in the future. Young shoppers believe ethical fashion is a worthwhile cause, yet do not know where to turn for information on how to be sustainable and stylish.
The Thread research highlighted that young people are actively seeking information on ethical fashion and are keen to put pressure on fashion retailers to provide information on eco-credentials of the clothing they sell.
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